Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of Figures -- List of Tables -- List of Exhibits -- Preface -- Acknowledgments -- Part I: Introduction -- 1 Introduction to Business Model Innovation -- Part II: Analytical Techniques -- 2 Business...

Because of the uncertainty associated with innovation, it is difficult to assess the profitability potential of business model innovations. However, since theory predicts and explains, and assessing the profitability potential of a business model is about predicting what its profitability will...