Similar Search Results

Innovation pathway to profitability : the role of entrepreneurial orientation and marketing capabilities

Arunachalam, S.; Ramaswami, Sridhar N.; Herrmann, Pol; … - In: Journal of the Academy of Marketing Science 46 (2018) 4, pp. 744-766

Persistent link: https://www.econbiz.de/10011911304

Supply chain disruption risk : an unintended consequence of product innovation

Ambulkar, Saurabh; Ramaswami, Sridhar N.; Blackhurst, … - In: International journal of production research 60 (2022) 24, pp. 7194-7213

Persistent link: https://www.econbiz.de/10013502367

Innovation-based strategic flexibility (ISF) : role of CEO ties with marketing and R&D

Arunachalam S; Ramaswami, Sridhar N.; Patel, Pankaj; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 927-946

Persistent link: https://www.econbiz.de/10013399678

Market orientation and performance in service firms: role of innovation

Agarwal, Sanjeev; Krishna Erramilli, M.; Dev, Chekitan S. - In: Journal of Services Marketing 17 (2003) 1, pp. 68-82

There is wide acceptance of the precept that market orientation is associated with superior firm performance. However, empirical support for the proposition in prior literature is weak. This study examines the relationship between market orientation and performance with data from 201...

Persistent link: https://www.econbiz.de/10014904965