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~subject:"Innovation"
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Innovation
Theorie
107
Theory
107
Consumer behaviour
44
Konsumentenverhalten
44
USA
26
United States
26
Welt
26
World
26
Competition
25
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21
Game theory
17
Spieltheorie
16
Advertising
14
Innovation diffusion
14
Innovationsdiffusion
14
Internet marketing
14
New product development
14
Preismanagement
14
Pricing strategy
14
Produktentwicklung
14
Werbung
14
Online-Marketing
12
Social Web
12
Social web
12
Electronic payment
11
Elektronisches Zahlungsmittel
11
Marketing management
11
Marketingmanagement
11
Advertising effects
10
Firm performance
10
Internet
10
Learning process
10
Lernprozess
10
Unternehmenserfolg
10
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10
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9
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Ofek, Elie
6
Kim, Byungyeon
2
Koenigsberg, Oded
2
Libai, Barak
2
Loch, Christoph H.
2
Muller, Eitan
2
Anderson, Philip
1
Banerjee, Sumitro
1
Bertini, Marco
1
Birley, Susan J.
1
Christen, Markus
1
Gatignon, Hubert A.
1
Gourville, John T.
1
Huchzermeier, Arnd
1
Iyer, Ganesh
1
Jones, Neil
1
Lazonick, William
1
Mihm, Jürgen
1
Smith, Wendy
1
Soberman, David A.
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Sárváry, Miklós
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INSEAD
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Samuel Curtis Johnson Graduate School of Management
2
Weltorganisation für Geistiges Eigentum
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Confederation of Indian Industry
1
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Faculty & research / Insead : working paper series
7
Global innovation index ...
1
Handbook of new product development management
1
MSI reports : working paper series
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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Quantitative marketing and economics : QME
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ECONIS (ZBW)
18
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How incumbent firms foster consumer expectations, delay launch but still win the markets for next generation products
Banerjee, Sumitro
;
Sárváry, Miklós
- In:
Quantitative marketing and economics : QME
7
(
2009
)
4
,
pp. 445-481
Persistent link: https://www.econbiz.de/10003908619
Saved in:
2
Building European ventures : held at
INSEAD
, France, 14 - 15 December, 1989
Birley, Susan J.
(
contributor
)
-
1990
Persistent link: https://www.econbiz.de/10000813438
Saved in:
3
The theory of innovation enterprise
Lazonick, William
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001630983
Saved in:
4
Exploring dynamic capability : a longer-term study of product development following radical technological change
Jones, Neil
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001630998
Saved in:
5
Information acquisition for new product pricing
Christen, Markus
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001631874
Saved in:
6
Modeling the problem solving dynamics in complex engineering projects
Mihm, Jürgen
(
contributor
);
Loch, Christoph H.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632170
Saved in:
7
Collaborative prototyping and the pricing of customized products
Terwiesch, Christian
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001651105
Saved in:
8
Selling service innovations in differentiated markets
Iyer, Ganesh
(
contributor
);
Soberman, David A.
(
contributor
)
-
2002
-
[Elektronische Ressource], rev. version of 99/77/MKT
Persistent link: https://www.econbiz.de/10001651128
Saved in:
9
A structural approach to assessing innovations : construct development of innovation locus, type and characteristics
Gatignon, Hubert A.
;
Tushman, Michael L.
;
Smith, Wendy
; …
-
2001
-
[Elektronische Ressource], rev. version of 2000/82/MKT
Persistent link: https://www.econbiz.de/10001633524
Saved in:
10
Global innovation index 2009-10
2010
Persistent link: https://www.econbiz.de/10009308514
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