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Interactive and synergistic relationships among different types of innovations
Whang, Jeong Bin; Chang, Woojung; Lee, Jong-Ho - In: Journal of retailing and consumer services 74 (2023), pp. 1-8
Persistent link: https://www.econbiz.de/10014364662
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Differential mediating effects of radical and incremental innovation on market orientation-performance relationship : a meta-analysis
Chang, Woojung; Franke, George R.; Butler, Timothy D.; … - In: Journal of marketing theory and practice 22 (2014) 3, pp. 235-249
Persistent link: https://www.econbiz.de/10010392231
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The effectiveness of customer participation in new product development : a meta-analysis
Chang, Woojung; Taylor, Steven A. - In: Journal of marketing 80 (2016) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10011507442
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The joint effects of customer participation in various new product development stages
Chang, Woojung - In: European management journal 37 (2019) 3, pp. 259-268
Persistent link: https://www.econbiz.de/10012063163