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A model for studying R&D-marketing interface in the product innovation process
Gupta, Ashok K.; Raj, S. P.; Wilemon, David L. - In: Journal of marketing 50 (1986) 2, pp. 7-17
Persistent link: https://www.econbiz.de/10001012003
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Innovation's domain : the need for a sharper yet broader focus
Raj, S. P.; Athaide, Gerard A. - In: The journal of product innovation management : an … 39 (2022) 4, pp. 485-488
Persistent link: https://www.econbiz.de/10013332981
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Marketing innovations and digital technologies : a systematic review, proposed framework, and future research agenda
Athaide, Gerard A.; Jeon, Jaihyun; Raj, S. P.; Sivakumar, K. - In: The journal of product innovation management : an … 42 (2025) 1, pp. 144-165
Persistent link: https://www.econbiz.de/10015373409