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Do consumers discern innovations in service elements?

Zolfagharian, Mohammadali; Paswan, Audhesh - In: Journal of Services Marketing 22 (2008) 5, pp. 338-352

Purpose – The success of service innovation programs rests on whether consumers discern the novelties built into service offerings. Hence, service firms must base the evaluation of innovation programs on customer attitude in addition to internal measures. The study examines whether consumers...

Persistent link: https://www.econbiz.de/10014905206

Fish Sticks

Paswan, Audhesh - In: Journal of Consumer Marketing 22 (2005) 4, pp. 235-236

Persistent link: https://www.econbiz.de/10014848468

Consumer perceptions of service innovativeness and personal control

Zolfagharian, Mohammad Ali; Paswan, Audhesh - In: Services marketing quarterly 31 (2010) 1, pp. 89-105

Persistent link: https://www.econbiz.de/10003953055

Perceived service innovativeness, consumer trait innovativeness and patronage intention

Zolfagharian, Mohammad Ali; Paswan, Audhesh - In: Journal of retailing and consumer services 16 (2009) 2, pp. 155-162

Persistent link: https://www.econbiz.de/10003837518

Toward a contextually anchored service innovation typology

Paswan, Audhesh; D'Souza, Derrick Eron; Zolfagharian, … - In: Decision sciences : DS 40 (2009) 3, pp. 513-540

Persistent link: https://www.econbiz.de/10003885989