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~subject:"Innovation"
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Innovation
Vereinigte Staaten
6
Verkauf
6
Betriebsplanung
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Absatzpolitik
4
Betriebsführung
4
Industrieforschung
4
Gewinn
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Marketing
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Selling
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Verkaufstechnik
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Betriebsgrösse
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Management
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Marktforschung
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New product development
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Product design
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Produkt
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Produktentwicklung
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Produktgestaltung
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Profit
2
Strategic management
2
Strategische Planung
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Strategisches Management
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USA
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Unternehmensplanung
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Werbung
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Wettbewerbsfähigkeit
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Advertising
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Aktiengesellschaft
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B-to-B-Marketing
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Betriebliche Produktionspolitik
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Betriebsfertigung
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Betriebskapazität
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Betriebsleiter
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Betriebsorganisation
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Business-to-business marketing
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Competitive strategy
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Consultancy services
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Consumer behaviour
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Book / Working Paper
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English
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Hanan, Mack
4
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American Management Association, Marketing Division
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AMA, Management Bulletin
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American Management Association. Management bulletin 72
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An AMA Management Bulletin
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ECONIS (ZBW)
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The market orientation of R & D : a recommendation for minimizing new product risk
Hanan, Mack
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1965
Persistent link: https://www.econbiz.de/10001557618
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2
Market segmentation : the basis for new product innovation and old product renovation
Hanan, Mack
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1968
Persistent link: https://www.econbiz.de/10002601530
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3
Concept advertising : a new role for advertising in new product research and development for consumer and industrial products
Hanan, Mack
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1963
Persistent link: https://www.econbiz.de/10002601552
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4
Venture management : a game plan for corporate growth and diversification
Hanan, Mack
-
1976
Persistent link: https://www.econbiz.de/10013469286
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