Hansen, Flemming; Hallum Hansen, Morten - In: Young Consumers 6 (2005) 2, pp. 44-59
Examines the characteristics of young innovators (i.e. those in a group who accept the innovation first, for instance a hula hoop, a mobile phone or a video game) and opinion leaders (i.e. the person in a group who tends to be copied or consulted for advice); the two roles overlap, as child...
