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~subject:"Innovation"
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Innovation
Consumer behaviour
156
Konsumentenverhalten
153
Deutschland
147
Germany
146
Theorie
134
Theory
134
Beziehungsmarketing
96
Relationship marketing
94
Marketing
63
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59
Markenführung
58
Marktforschung
47
Markenimage
45
Market research
44
Markenpolitik
43
Conjoint analysis
37
Conjoint-Analyse
37
Produktmanagement
36
Brand image
34
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33
Marketingmanagement
33
Product management
33
Automotive industry
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Markenartikel
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Estimation
31
Kfz-Industrie
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Schätzung
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Brand
29
Customer satisfaction
28
Erfolgsfaktor
28
Product design
28
Produktgestaltung
27
Pricing strategy
26
Kundenzufriedenheit
25
Preismanagement
25
Success factor
25
Werbewirkung
22
Advertising effects
21
Experiment
21
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19
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3
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2
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English
17
German
9
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Herrmann, Andreas
11
Hahn, Carsten
7
Huber, Frank
7
Gustafsson, Anders
4
Brecht, Patrick
3
Johnson, Michael D.
3
Niever, Manuel
3
Kerres, Roman
2
Landwehr, Jan R.
2
Regier, Stefanie
2
Tomczak, Torsten
2
Witell, Lars
2
Albers, Albert
1
Albers, Sönke
1
Aryobsei, Suleiman
1
Bieger, Thomas
1
Brandstetter, Christian
1
D. Johnson, Michael
1
Dahl, Darren W.
1
Faßbinder, Jörn
1
Franz, Christoph
1
Heitmann, Mark
1
Hendriks, Daniel
1
Heß, Silke C.
1
Hofstetter, Reto
1
Häubl, Gerald
1
Kiesewetter, Christian
1
Kuester, Sabine
1
Kurz, Lisa
1
Manshausen, Bettina
1
Meyer, Frederik
1
Molner, Sven
1
Müller-Stewens, Jessica
1
Pfaff, Felix
1
Reinbold, Jacqueline
1
Schlager, Tobias
1
Schneider, Sebastian
1
Scholz, Ilona Martina
1
Simon, Hermann
1
Stroebele, Anja
1
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University of Michigan / Business School
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Athens journal of business & economics : AJBE
6
SpringerLink / Bücher
2
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
2
Die Betriebswirtschaft : DBW
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
International journal of innovation management
1
Journal of marketing
1
Journal of marketing research
1
Journal of revenue and pricing management
1
Management for Professionals
1
Marketing : ZFP ; journal of research and management
1
Mittelstand hat Zukunft : Praxishandbuch für eine erfolgreiche Unternehmenspolitik
1
Review of managerial science
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Springer eBook Collection / Business and Economics
1
Springer eBook Collection / Business and Management
1
University of Michigan Business School management series
1
Zukunftsnavigator Deutschland : inividuelle und organisationale Zukunftsfähigkeit
1
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ECONIS (ZBW)
24
USB Cologne (EcoSocSci)
1
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1
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Management von vertikalen Innovationsnetzwerken in der Investitionsgüterindustrie - Ergebnisse einer empirischen Untersuchung
Huber, Frank
;
Manshausen, Bettina
;
Herrmann, Andreas
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
1
,
pp. 104-131
Persistent link: https://www.econbiz.de/10003933967
Saved in:
2
Determinanten radikaler Produktinnovationen
Herrmann, Andreas
;
Huber, Frank
;
Tomczak, Torsten
- In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 161-193)
.
2007
Persistent link: https://www.econbiz.de/10003507249
Saved in:
3
Ein schema- und einstellungstheoretischer Ansatz zur Erklärung der Kaufabsicht bei radikalen Innovationen
Regier, Stefanie
;
Huber, Frank
;
Herrmann, Andreas
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
4
,
pp. 205-220
Persistent link: https://www.econbiz.de/10003779647
Saved in:
4
Innovation driven by cooperation of startups and SME
Niever, Manuel
;
Scholz, Ilona Martina
;
Hahn, Carsten
- In:
Athens journal of business & economics : AJBE
8
(
2022
)
4
,
pp. 345-362
Persistent link: https://www.econbiz.de/10014384811
Saved in:
5
Rapid platform exploration : a sprint to discover and design digital platform business models
Brecht, Patrick
;
Faßbinder, Jörn
;
Hendriks, Daniel
; …
- In:
Athens journal of business & economics : AJBE
9
(
2023
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10014384818
Saved in:
6
KaPIL-Karlsruher Platform Innovation Lab : a validation environment to design digital platform business models and test related tools and methods
Brecht, Patrick
;
Reinbold, Jacqueline
;
Niever, Manuel
; …
- In:
Athens journal of business & economics : AJBE
9
(
2023
)
4
,
pp. 381-400
Persistent link: https://www.econbiz.de/10014384945
Saved in:
7
Conceptualization of a cooperative company builder for systematic transfer of university research and innovation in the German Mittelstand
Ströbele, Anja
;
Brecht, Patrick
;
Kurz, Lisa
;
Hahn, Carsten
- In:
Athens journal of business & economics : AJBE
9
(
2023
)
4
,
pp. 401-428
Persistent link: https://www.econbiz.de/10014384952
Saved in:
8
Transnational entrepreneurship : a new perspective on a cooperative approach towards cross-border entrepreneurship
Brandstetter, Christian
;
Kerres, Roman
;
Hahn, Carsten
- In:
Athens journal of business & economics : AJBE
7
(
2021
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10012704060
Saved in:
9
Integration of agile approaches in SME's product development : demand analysis and concept development
Niever, Manuel
;
Trinh, Han Jennifer
;
Kerres, Roman
; …
- In:
Athens journal of business & economics : AJBE
7
(
2021
)
4
,
pp. 349-364
Persistent link: https://www.econbiz.de/10012704123
Saved in:
10
Innovationspotenziale heben durch die digitale Transformation des Mittelstands in Deutschland
Hahn, Carsten
- In:
Zukunftsnavigator Deutschland : inividuelle und …
,
(pp. 129-147)
.
2022
Persistent link: https://www.econbiz.de/10013454469
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