We articulate several options for conducting qualitatively research on innovation as process. First, we explicate the meanings associated with the terms innovation, process, and qualitative. Then, we offer examples of studies that embrace variance and process onto-epistemologies. The objective...

Everyday experiences speak to the accelerated pace of innovation in this era of continual change. Sometimes, innovations enhance the value of existing products and services. At other times, they render existing business models obsolete, disrupt value-networks, prompt providers to rethink who...