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Understanding the interplay between brand and innovation management : findings and future research directions
Brexendorf, Tim Oliver; Bayus, Barry L.; Keller, Kevin Lane - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 548-557
Persistent link: https://www.econbiz.de/10011340285
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Introduction to the special section "brand and innovation interdependency"
Bayus, Barry L.; Brexendorf, Tim Oliver; Keller, Kevin Lane - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 545-547
Persistent link: https://www.econbiz.de/10011340286
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Overcoming the negative role of nostalgia in consumer reactions to automated products
Kremer, Patrick; Feurer, Sven; Kim, Ju-Young; Hoeffler, … - In: The journal of product innovation management : an … 39 (2022) 6, pp. 871-890
Persistent link: https://www.econbiz.de/10013465346
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The role of imagination-focused visualization on new product evaluation
Zhao, Min; Hoeffler, Steve; Dahl, Darren W. - In: Journal of marketing research : JMR 46 (2009) 1, pp. 46-55
Persistent link: https://www.econbiz.de/10003810246
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Of clouds and zombies : how and when analogical learning improves evaluations of really new products
Herzenstein, Michal; Hoeffler, Steve - In: Journal of consumer psychology : JCP : the official … 26 (2016) 4, pp. 550-557
Persistent link: https://www.econbiz.de/10011597881
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The Role of Imagination-Focused Visualization on New Product Evaluation
Zhao, Min; Hoeffler, Steve; Dahl, Darren W. - 2012
In this research, the authors examine the impact of imagination-focused visualization on the evaluation of really new products (RNPs) - that is, products that provide novel benefits but involve high learning costs. They compare imagination-focused visualization with memory-focused visualization...
Persistent link: https://www.econbiz.de/10014191848