Özsomer, Aysegul; Calantone, Roger J.; Di Bonetto, Anthony - In: Journal of Business & Industrial Marketing 12 (1997) 6, pp. 400-416
Innovative firms are generally more successful in both industrial and consumer markets. However, factors that make firms innovative are often elusive and complex. Looks at how strategic posture, organization structure, environmental hostility and uncertainty interact and how each factor...