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~subject:"Innovation"
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Innovation
Consumer behaviour
27
Konsumentenverhalten
24
Internationales Marketing
20
International marketing
19
Brand management
14
Markenführung
14
Brand
13
Designation of origin
13
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13
Markenartikel
13
Multinationales Unternehmen
13
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Advertising effects
8
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8
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7
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Kulturelle Identität
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Advertising
6
New product development
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Werbung
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5
Creativity
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Cross-cultural management
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Culture
5
International market entry
5
Internationaler Markteintritt
5
Kreativität
5
Personality psychology
5
Persönlichkeitspsychologie
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Produktentwicklung
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Auslandsinvestition
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Cognition
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Magnusson, Peter
5
Kristensson, Per
2
Engen, Marit
1
Gummerus, Johanna
1
Hipp, Christiane
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Koskull, Catharina von
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Skålén, Per
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Witell, Lars
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International journal of product development : IJPD
1
Involving customers in new service development
1
Journal of the Academy of Marketing Science
1
The service industries journal
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ECONIS (ZBW)
5
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Exploring the ideation patterns of ordinary users: the case of mobile telecommunications services
Magnusson, Peter
;
Kristensson, Per
;
Hipp, Christiane
- In:
International journal of product development : IJPD
11
(
2010
)
3/4
,
pp. 289-309
Persistent link: https://www.econbiz.de/10003997983
Saved in:
2
Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
Saved in:
3
Learning from experiments involving users in service innovation
Magnusson, Peter
- In:
Involving customers in new service development
,
(pp. 143-158)
.
2006
Persistent link: https://www.econbiz.de/10003593228
Saved in:
4
Exploring the role of front-line employees as innovators
Engen, Marit
;
Magnusson, Peter
- In:
The service industries journal
35
(
2015
)
5/6
,
pp. 303-324
Persistent link: https://www.econbiz.de/10011299595
Saved in:
5
Service innovation for sustainable business : stimulating, realizing and capturing the value from service innovation
Kristensson, Per
(
ed.
);
Magnusson, Peter
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011913578
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