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Special issue: Sustainable innovations for subsistence marketplaces
Viswanathan, Madhu (contributor) - In: Journal of business research : JBR 65 (2012) 12, pp. 1655-1748
Persistent link: https://www.econbiz.de/10009683178
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Curricular innovations on sustainability and subsistence marketplaces : philosophical, substantive, and methodological orientations
Viswanathan, Madhu - In: Journal of management education : a publication of the … 36 (2012) 3, pp. 389-427
Persistent link: https://www.econbiz.de/10009553740
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How global marketing can be more global and more marketing : a bottom-up perspective from subsistence marketplaces
Viswanathan, Madhu; Sreekumar, Arun - In: Journal of global marketing 34 (2021) 4, pp. 282-291
Persistent link: https://www.econbiz.de/10012650604
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Launching an online business program at scale : a retrospective case study of disruptive innovation before the pandemic
Echambadi, Raj; Saiyed, Arshad; Scagnoli, Norma I.; … - In: Journal of management education : the official … 46 (2022) 4, pp. 751-777
Persistent link: https://www.econbiz.de/10013387689
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Marketing education for the next four billion : challenges and innovations
Rosa, Jose Antonio - In: Journal of marketing education : JME 34 (2012) 1, pp. 44-54
Persistent link: https://www.econbiz.de/10009548684