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~subject:"Innovation"
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Innovation
Consumer behaviour
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Subsistenzwirtschaft
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Journal of marketing education : JME
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The journal of services marketing
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From service to social innovation with a service-dominant logic approach
Barrios, Andrés
;
Camacho, Sonia
;
Estrada-Mejia, Catalina
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 201-215
Persistent link: https://www.econbiz.de/10013542925
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2
Marketing education for the next four billion : challenges and innovations
Rosa, Jose Antonio
- In:
Journal of marketing education : JME
34
(
2012
)
1
,
pp. 44-54
Persistent link: https://www.econbiz.de/10009548684
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