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This paper studies the extent to which new trademarks refer to innovation. A sample of 660 Benelux trademarks shows that the motives of trademark registration are not primarily related to appropriating rents from innovation. This confirms the view that trademarks provide exclusive rights but no...
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As an ever-increasing amount of innovation takes place within networks, companies are collaborating in developing and marketing new products, services and practices. This in turn requires knowledge to flow across company boundaries. This book demonstrates how companies encourage this knowledge...
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