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Kundenportale - ein wirksames Bindungsinstrument
Striebeck, Jörg - Intargia GmbH - 2005
"Kundenportale - ein wirksames Bindungsinstrument?" im Marketing Club Frankfurt auf den Grund. Ergebnis: Die großen Potenziale liegen …
Persistent link: https://www.econbiz.de/10005866883
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Die Organische Marketing-Organisation
Bergmann, Gustav - Universität <Siegen> / Lehrstuhl für Marketing - 2001
Vorliegendes Arbeitspapier beschäftigt sich mit der Thematik der organischen Organisation bezogen auf das Marketing. …
Persistent link: https://www.econbiz.de/10005847959
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Capturing the Most Value from Innovation –Strategy Choices of R&D and Marketing Managers
Fischer, Timo; Henkel, Joachim - Technische Universität <München> / Schöller Chair in … - 2010
of profits from them. For new product development, the interplay of marketing and R&Dhas been intensively researched. In …
Persistent link: https://www.econbiz.de/10005870613
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Marketing and management of innovations in public governance as core determinants of trust
Vysochyna, Alina; Semenov, Volodymyr; Kyrychenko, Kostiantyn - In: Marketing i menedžment innovacij : m&mi (2021) 2, pp. 204-212
Persistent link: https://www.econbiz.de/10013161865
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Innovation and marketing in Africa : a Ghanaian perspective
Amoako, George K.; Doe, Joshua Kofi; Heer, Felicia de - In: International journal of technology marketing : IJTMkt 9 (2014) 4, pp. 356-375
Persistent link: https://www.econbiz.de/10010490454
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Performance marketing model through acculturation innovation and market orientation in the bakery industry
Sulistiyani, Sutarlan - In: Expert journal of marketing 5 (2017) 1, pp. 1-9
and competing superiority for increasing the marketing development of the bakery business actors in Central Java. This …
Persistent link: https://www.econbiz.de/10011764060
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A neo-Schumpeterian perspective of innovation, entrepreneurship and entrepreneurial marketing in the age of digitisation
Pattinson, Hugh M. - In: International journal of business environment : IJBE 8 (2016) 2, pp. 87-104
Persistent link: https://www.econbiz.de/10011624586
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A marketing perspective on innovation
Mohr, Jakki - In: Disciplinary perspectives on innovation, (pp. 123-148). 2019
Persistent link: https://www.econbiz.de/10012157565
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Sustainable outcomes of an experiential learning project in a principles of marketing course
Bonaparte, Yvette Lynne - In: Journal of global scholars of marketing science : … 29 (2019) 1, pp. 7-14
Persistent link: https://www.econbiz.de/10012257878
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Innovations in communication and advertising : a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar; Riscarolli, Valéria; Zucco, … - In: International journal of internet marketing and … 12 (2018) 4, pp. 325-339
Persistent link: https://www.econbiz.de/10012139699