This study explores the firm's readiness for developing emerging technology in e?business. By proposing a framework that captures technological, financial, and human capability within the firm and includes the environmental drivers of e?business, covering from partner willingness, capability,...

The process of value creation was traditionally driven almost exclusively within the firm. Product design and production were performed with minimal input from consumers, and the role of the consumer was witnessed only at the end of the product development process. Co-creation is generally...