Purpose – This paper aims to illustrate how open innovation is implemented in practice in a large multinational corporation and to discuss how masculine discourses of rational control and competition are reinforced during such a process. Design/methodology/approach – An exploratory single...

The following sections are included: <ul><li class="bullet">Introduction</li></ul> <ul><li class="bullet">The Dynamics of Open Innovation Ecosystems</li></ul> <ul><li class="bullet">The Concept of Generativity</li></ul> <ul><li class="bullet">The Mobile Phone Industry in Change</li></ul> <ul><li class="bullet">Case Description: The iPhone and Android <ul><li class="bullet"> iPhone</li><li class="bullet"> Android</li></ul> <p></li></ul> <ul><li class="bullet">iPhone and Android: A Generativity Lens <ul><li class="bullet"> Leverage</li><li class="bullet"> Adaptability</li><li class="bullet"> Ease of mastery</li><li class="bullet">...</li></ul></li></ul></p>