Woodside, Arch G.; Specht, Günter; Mühlbacher, Hans; … - In: Managing product innovation, (pp. 725-780). 2005
This paper examines three issues. First, do multiple possible paths to high versus low new product performance (NPP) occur among European, high-tech, industrial manufacturing firms? Second, what are the upstream influences on high NPP? For example, what background factors affect the levels of...