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Examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. This book provides an historical account of the contribution of brands in consumer goods to economic growth. It also examines the development of trademark...
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The enormous and sustained success of Silicon Valley has excited interest around the globe. Startup companies the world over are attempting to emulate its high tech businesses, and many governments are changing their institutions in order to foster Silicon Valleys of their own. What accounts for...
Persistent link: https://www.econbiz.de/10014477911