Although innovation diffusion is a central topic in policy and strategy, its measurement remains difficult – particularly in cases where the innovation is a complex and possibly ambiguous practice. In this paper, we develop four theoretical mechanisms that may bias diffusion markers by leading...

This study examined the assimilation of innovations into organizations, a process unfolding in a series of decisions to evaluate, adopt, and implement new technologies. Assimilation was conceptualized as a nine-step process and measured by tracking 300 potential adoptions through organizations...