Broadly speaking, internationalisation means the entry to new-country markets. It may, therefore, be described as a process of innovation ( Bilkey & Tesar, 1977 ; Andersen, 1993 ; Casson, 2000 ). Faced with increasing international competition, innovation has become a central focus in firms’...

Globalization pushes companies to operate abroad and a successful innovative posture could be a key to access the export market in a global economy. In turn, innovativeness reflects the tendency to new-idea generation, novelty, and creative processes, which may be explained by experiences and...