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The fruits of legitimacy : why some new ventures gain more from innovation than others
Rao, Raghunath Singh
;
Chandy, Rajesh K.
;
Prabhu, Jaideep C.
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 58-75
Persistent link: https://www.econbiz.de/10003747959
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2
Competitive response to radical product innovations
Aboulnasr, Khaled
;
Narasimhan, Om
;
Blair, Edward
; …
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 94-110
Persistent link: https://www.econbiz.de/10003709045
Saved in:
3
When bulldozers loom : informal property rights and marketing practice innovation among emerging market microentrepreneurs
Hassan, Magda
;
Prabhu, Jaideep C.
;
Chandy, Rajesh K.
; …
- In:
Marketing science
42
(
2023
)
1
,
pp. 137-165
Persistent link: https://www.econbiz.de/10014317062
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