Innovation and its uptake are two key ingredients in the Australian wine industry’s rapid rise from cottage industry to international success. The industry has a well-deserved reputation of leadership in the funding, coordination and adoption of both product and process innovation. This...

Purpose – To examines strategies that have locked the Australian wine industry into a price‐sensitive, commodity wine market. The paper seeks to explain the inherent weakness of these strategies and their inability to address current challenges and opportunities. Design/methodology/approach...

The Australian wine industry's popular image as a leader in R&D can indeed be substantiated. Its oenological and viticultural innovation and technical expertise have set new international benchmarks. The coordination of this R&D has ensured that the industry remains at the leading edge. However,...