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Innovative Markenwissenschaft #3 : Transfer
Baumgarth, Carsten; Boltz, Dirk-Mario; Schmidt, Holger J. - In: Transfer : Zeitschrift für Kommunikation und … 67 (2021) 4, pp. 57-63
Persistent link: https://www.econbiz.de/10012792940
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Creating value for brand practice by design research : new brand sprint as an illustrative example
Baumgarth, Carsten; Boltz, Dirk-Mario; Kaibel, Cosima - In: Journal of creating value 9 (2023) 2, pp. 166-182
Persistent link: https://www.econbiz.de/10014582535