Similar Search Results

Fueling innovation management research : future directions and five forward-looking paths

Spanjol, Jelena; Noble, Charles H.; Baer, Markus; … - In: The journal of product innovation management : an … 41 (2024) 5, pp. 893-948

Persistent link: https://www.econbiz.de/10015158090

Follow the value! : tracking the value of design through the NPD process

Kumar, Minu; Noble, Charles H. - 2011

Persistent link: https://www.econbiz.de/10010191047

Exploring the sources of design innovations : insights from the computer, communications and audio equipment industries

Dan, Sujan M.; Spaid, Brian I.; Noble, Charles H. - In: Research policy : policy, management and economic … 47 (2018) 8, pp. 1495-1504

Persistent link: https://www.econbiz.de/10011975776

Successfully communicating a cocreated innovation

Wang, Helen Si; Noble, Charles H.; Dahl, Darren W.; … - In: Journal of marketing 83 (2019) 4, pp. 38-57

Persistent link: https://www.econbiz.de/10012176063

Exploring the need for (extreme) speed : motivations for and outcomes of discontinuous NPD acceleration

Shaner, Matthew B.; Fenik, Anton P.; Noble, Charles H.; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 7/8, pp. 727-761

Persistent link: https://www.econbiz.de/10012249661

Determinants of new product development speed in China : a strategy tripod perspective

Bao, Yongchuan; Su, Zhongfeng; Noble, Charles H. - In: Technovation : the international journal of … 106 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012873242

How media coverage elicits strategic change : the moderating role of the business model design

Klein, Sascha; Spieth, Patrick; Ricart, Joan E.; Noble, … - In: Strategic management journal 46 (2025) 4, pp. 1080-1101

Persistent link: https://www.econbiz.de/10015386941

The PDMA handbook of innovation and new product development

Bstieler, Ludwig (ed.); Noble, Charles H. (ed.) - 2023 - Fourth edition

"Thank you for purchasing this book. We are delighted and honored to bring you the 4th edition of the PDMA Handbook of Innovation and New Product Development. Our partners at the Product Development and Management Association (PDMA) and Wiley & Sons Publishing are as enthusiastic as we are to...

Persistent link: https://www.econbiz.de/10014285917

Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies

Roggeveen, Anne L.; Grewal, Dhruv; Karsberg, John; … - In: Journal of retailing 97 (2021) 1, pp. 81-98

Persistent link: https://www.econbiz.de/10012514575