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Communication model design innovation - authentic open innovation-culture
Pfeffermann, Nicole - In: Strategy and communication for innovation : integrative …, (pp. 113-129). 2017
Persistent link: https://www.econbiz.de/10011663000
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What is innovation communication? : a dynamic capability view
Pfeffermann, Nicole - In: Strategy and communication for innovation : integrative …, (pp. 303-315). 2017
Persistent link: https://www.econbiz.de/10011663042
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The role of communication as a dynamic capability in business model innovation
Pfeffermann, Nicole - 2017
Persistent link: https://www.econbiz.de/10011630911
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Adoption framework for innovations in logistic transport chains
Daschkovska, Kateryna; Pfeffermann, Nicole; … - In: Pioneering solutions in supply chain management : a …, (pp. 347-363). 2010
Persistent link: https://www.econbiz.de/10008655831
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The high-tech innovation "Parcel-Robot" : patent strategy and communication tools
Rohde, Moritz; Pfeffermann, Nicole; Echelmeyer, Wolfgang; … - In: Strategies and communications for innovations : an …, (pp. 379-395). 2011
Persistent link: https://www.econbiz.de/10008987431
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Communication of innovation : marketing, diffusion, and frameworks
Pfeffermann, Nicole; Hülsmann, Michael - In: Strategies and communications for innovations : an …, (pp. 97-104). 2011
Persistent link: https://www.econbiz.de/10008987605