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Innovation
New product development
10
Produktentwicklung
10
Marketing
9
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7
Marketing management
7
Marketingmanagement
7
Unternehmenserfolg
7
China
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2
Big data
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Capability approach
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Capability-Ansatz
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Competitive strategy
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Computer-assisted marketing
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Atuahene-Gima, Kwaku
7
DeLuca, Luigi M.
4
Li, Haiyang
2
Troilo, Gabriele
2
Wei, Yinghong
2
Ahmad Husairi, Mariyani
1
Baer, Markus
1
Blankson, Charles
1
Bogers, Marcel L. A. M.
1
Bohlmann, Jonathan
1
Bouncken, Ricarda B.
1
Bstieler, Ludwig
1
Clay, Emily
1
Elliot, Esi A.
1
Garcia, Rosanna
1
Gemser, Gerda
1
Grewal, Dhruv
1
Herhausen, Dennis
1
Högl, Martin
1
Kuester, Sabine
1
Kumar, Minu
1
Lee, Ruby
1
Liu, Weiping
1
Mahr, Dominik
1
Morgan, Robert E.
1
Nakata, Cheryl
1
Noble, Charles H.
1
Ordanini, Andrea
1
Paladino, Angela
1
Rindfleisch, Aric
1
Rossi, Andrea
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Saeed, Saadat
1
Seidel, Victor P.
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Sorescu, Alina
1
Spanjol, Jelena
1
Verganti, Roberto
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Vicari, Salvio
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Wetzels, Martin
1
Yousafzai, Shumaila
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Industrial marketing management : the international journal for industrial and high-tech firms
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Business networks and strategic alliances in China
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing ; Vol. II
1
Journal of business research : JBR
1
Journal of managerial issues : JMI
1
Journal of the Academy of Marketing Science
1
Marketing strategy organization and implementation
1
Strategic market creation : a new perspective on marketing and innovation management
1
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ECONIS (ZBW)
12
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1
How and when do big data investments pay off? : the role of marketing affordances and service innovation
DeLuca, Luigi M.
;
Herhausen, Dennis
;
Troilo, Gabriele
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 790-810
Persistent link: https://www.econbiz.de/10012587474
Saved in:
2
Fueling innovation management research : future directions and five forward-looking paths
Spanjol, Jelena
;
Noble, Charles H.
;
Baer, Markus
; …
- In:
The journal of product innovation management : an …
41
(
2024
)
5
,
pp. 893-948
Persistent link: https://www.econbiz.de/10015158090
Saved in:
3
Inside-out and outside-in orientations: A meta-analysis of orientation's effects on innovation and firm performance
Saeed, Saadat
;
Yousafzai, Shumaila
;
Paladino, Angela
; …
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 121-133
Persistent link: https://www.econbiz.de/10011313557
Saved in:
4
Market entry timing : the impact of complementary capabilities on strategic outcomes
Ahmad Husairi, Mariyani
;
Morgan, Robert E.
;
DeLuca, Luigi M.
- In:
Journal of business research : JBR
132
(
2021
),
pp. 45-55
Persistent link: https://www.econbiz.de/10012581557
Saved in:
5
The vital role of problem-solving competence in new product success
Atuahene-Gima, Kwaku
;
Wei, Yinghong
- In:
The journal of product innovation management : an …
28
(
2011
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10008822506
Saved in:
6
Marketing's influence tactics in new product development : a study of high technology firms in China
Atuahene-Gima, Kwaku
;
Li, Haiyang
-
2009
Persistent link: https://www.econbiz.de/10003836633
Saved in:
7
The moderating role of reward systems in the relationship between market orientation and new product performance in China
Wei, Yinghong
;
Atuahene-Gima, Kwaku
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 89-96
Persistent link: https://www.econbiz.de/10003866604
Saved in:
8
The adoption of agency business activity, product innovation and performance in Chinese technology ventures
Li, Haiyang
;
Atuahene-Gima, Kwaku
- In:
Business networks and strategic alliances in China
,
(pp. 99-132)
.
2007
Persistent link: https://www.econbiz.de/10003505223
Saved in:
9
Enhancing product innovation performance in a dysfunctional competitive environment : the roles of competitive strategies and market-based assets
Liu, Weiping
;
Atuahene-Gima, Kwaku
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 7-20
Persistent link: https://www.econbiz.de/10011904654
Saved in:
10
Product innovation through political and non-political influence tactics
Atuahene-Gima, Kwaku
;
Blankson, Charles
;
Elliot, Esi A.
; …
- In:
Journal of managerial issues : JMI
35
(
2023
)
4
,
pp. 349-373
Persistent link: https://www.econbiz.de/10014445871
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