Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Innovation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The influence of national cult...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Innovation
Consumer behaviour
16
International marketing
16
Internationales Marketing
16
Konsumentenverhalten
14
Designation of origin
11
Herkunftsbezeichnung
11
Brand image
8
Markenimage
8
USA
8
United States
8
Brand
6
Brand management
6
Country of origin
6
Cultural identity
6
Kulturelle Identität
6
Markenartikel
6
Markenführung
6
Welt
6
World
6
B-to-B-Marketing
5
Business-to-business marketing
5
Firm performance
5
Salespeople
5
Selling
5
Unternehmenserfolg
5
Verkauf
5
Verkaufspersonal
5
Beziehungsmarketing
4
China
4
Cross-cultural management
4
Customer integration
4
Dienstleistungssektor
4
Kundenintegration
4
Multinationales Unternehmen
4
New product development
4
Personality psychology
4
Persönlichkeitspsychologie
4
Produktentwicklung
4
Relationship marketing
4
more ...
less ...
Type of publication
All
Article
4
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
5
Author
All
Magnusson, Peter
5
Kristensson, Per
2
Engen, Marit
1
Gummerus, Johanna
1
Hipp, Christiane
1
Koskull, Catharina von
1
Skålén, Per
1
Witell, Lars
1
more ...
less ...
Published in...
All
International journal of product development : IJPD
1
Involving customers in new service development
1
Journal of the Academy of Marketing Science
1
The service industries journal
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring the ideation patterns of ordinary users: the case of mobile telecommunications services
Magnusson, Peter
;
Kristensson, Per
;
Hipp, Christiane
- In:
International journal of product development : IJPD
11
(
2010
)
3/4
,
pp. 289-309
Persistent link: https://www.econbiz.de/10003997983
Saved in:
2
Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
Saved in:
3
Learning from experiments involving users in service innovation
Magnusson, Peter
- In:
Involving customers in new service development
,
(pp. 143-158)
.
2006
Persistent link: https://www.econbiz.de/10003593228
Saved in:
4
Exploring the role of front-line employees as innovators
Engen, Marit
;
Magnusson, Peter
- In:
The service industries journal
35
(
2015
)
5/6
,
pp. 303-324
Persistent link: https://www.econbiz.de/10011299595
Saved in:
5
Service innovation for sustainable business : stimulating, realizing and capturing the value from service innovation
Kristensson, Per
(
ed.
);
Magnusson, Peter
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011913578
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
