This study highlights the contribution of the role of social media in supporting customer involvement for service innovation. It is commonplace that many service firms and processes have characteristics that differ from manufacturing. Analyzing the literature, we note that there are many...

Purpose – The purpose of this paper is to study service innovation applied to archaeological sites' management, in terms of enrichment of primary cultural product with auxiliary products (cultural activities). Design/methodology/approach – The research design is based on the application of...

Theories on innovation have been developed within the huge field of contributions on innovation in the manufacturing industry (Audretsch, 1995; Becker, Dietz, 2004). Looking at the service industry, there is a lack of contributions on the role of innovation in enhancing firms’ offer. A significant...

The purpose of this research is to study deeply innovation in service through networking strategies. In tourism sector, it is extremely interesting to study collaborative relationships even among competitors, in a general scheme of value strategy co-planning, typical of coopetition. We propose a...