Machine learning is bringing us self-driving cars, medical diagnoses, and language translation, but how can machine learning help marketers improve marketing decisions? Machine learning models predict extremely well, are scalable to “big data,” and are a natural fit to analyze rich media...

A lack of interpretability limits the use of common unsupervised learning techniques (e.g., PCA, t-SNE) in contexts where they are meant to augment managerial decision-making. We develop a generative deep learning model based on a Variational AutoEncoder (“InnoVAE”) that converts...