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Brand-level effects of SKU reductions ; Report No. 05-104

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Key influencing factors of innovation activities in China's manufacturing enterprises : evidence from Jiangsu Province

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Brand-level effects of stockkeeping unit reductions

Zhang, Jie; Krishna, Aradhna - In: Journal of marketing research : JMR 44 (2007) 4, pp. 545-559

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Strategic effort allocation in online innovation tournaments

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Import and innovation : evidence from Chinese firms

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Does credit market impede innovation? : based on the banking structure analysis

Xin, Fu; Zhang, Jie; Zheng, Wenping - In: International review of economics & finance : IREF 52 (2017), pp. 268-288

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Brand-Level Effects of Stockkeeping Unit Reductions

Zhang, Jie - 2015

When retailers make product assortment changes by eliminating certain stockkeeping units (SKUs), how does this affect sales of individual brands? This is the main question the authors address in this article. Using data from an online retailer that implemented a permanent systemwide SKU...

Persistent link: https://www.econbiz.de/10013030015

Does tax reduction spur innovation? : firm-level evidence from China

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Banking structure change and corporate innovation : evidence from Chinese city-branch data

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