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Innovative Marketing Services in Business Practice

Bachnik, Katarzyna; Nowacki, Robert - In: Contemporary economics 18 (2024) 3, pp. 265-278

marketing services into advertising ser-vices and market-research services. Intense competition characterizes both. The analysis …

Persistent link: https://www.econbiz.de/10015189597

Advertising creativity : balancing surprise and regulatory

Goldenberg, Jacob; Mazursky, David - In: The Sage handbook of advertising, (pp. 283-298). 2007

Persistent link: https://www.econbiz.de/10003570496

How innovation impacts artistic creativity : managing innovation in the advertising sector

Öberg, Christina - In: International journal of innovation management 20 (2016) 4, pp. 1640005-1-23

Persistent link: https://www.econbiz.de/10011502950

Advertising, industry innovation, and entry deterrence

Qi, Shi - In: International journal of industrial organization 65 (2019), pp. 30-50

Persistent link: https://www.econbiz.de/10012321125

Board culture and bank innovation : evidence from China

Pi, Tianlei; Yang, Xiaobing - In: International review of economics & finance : IREF 84 (2023), pp. 732-755

Persistent link: https://www.econbiz.de/10014364147

Cultural distance, foreign ownership, and corporate innovation in China

Liu, Hao; Zhang, Hao; Fu, Jyun-Ying - In: Applied economics letters 30 (2023) 19, pp. 2854-2861

Persistent link: https://www.econbiz.de/10014369539

Einflussfaktoren der Produktentwicklung : ein interkultureller Vergleich zwischen Deutschland und China

Austermann, Dominik - 2009

Persistent link: https://www.econbiz.de/10003903366

Top management's transformational leader behaviors and innovation orientation : a cross-cultural perspective in eight countries

Engelen, Andreas; Schmidt, Susanne; Strenger, Lis Senta; … - In: Journal of international management 20 (2014) 2, pp. 124-136

Persistent link: https://www.econbiz.de/10010381268

The challenge to rekindle China's innovative spirit

Kriz, Anton - In: Management decision : MD 48 (2010) 4, pp. 541-561

Persistent link: https://www.econbiz.de/10003976327

Organizational Cross-Cultural Differences in the Context of Innovation-Oriented Partnerships

Ghauri, Pervez N. - 2016

Purpose: The purpose of this paper is to empirically examine organizational cross-culture differences in public-private research-oriented relationships. More precisely, it focuses on the analysis university-industry collaborations partnering for research agreements with the aim of fostering the...

Persistent link: https://www.econbiz.de/10012982451