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Culture, conduct and innovation: a deconstruction of market orientation

C. Roach, David; Ryman, Joel; White, Joshua - In: Journal of Research in Marketing and Entrepreneurship 16 (2014) 2, pp. 128-145

Purpose – This purpose of this study is to deconstruct market orientation to explore how culture interrelates with conduct and value-creating innovation and its effect on performance. The authors suggest that market orientation is an organizational identity that can be built and managed for...

Persistent link: https://www.econbiz.de/10014902668

Culture, conduct and innovation : a deconstruction of market orientation

Roach, David C.; Ryman, Joel; White, Joshua - In: Journal of research in marketing and entrepreneurship : JRME 16 (2014) 2, pp. 128-145

Persistent link: https://www.econbiz.de/10010465777

Service innovation : suggesting a typology of service innovation

Skaalsvik, Hugo; Johannessen, Jon-Arild - In: Problems and perspectives in management : PPM ; … 12 (2014) 3, pp. 38-45

Persistent link: https://www.econbiz.de/10010502866

Service orientation and innovation results : theoretical development based on service-dominant logic

Finoti, Lucas; Bonfim, Leandro Rodrigo Canto; Didonet, … - In: Services marketing quarterly 43 (2022) 4, pp. 389-403

Persistent link: https://www.econbiz.de/10013416987