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The purpose of this paper is to investigate how product complexity influences organizations’ adoption of web-based interactive innovation (WII) and its add-on features. The methodology is based on comparative and longitudinal analysis of 137 cases of WII. The study builds upon existing...
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Albeit the widely-recognized importance of open innovation, its distinction from other novel forms of innovation, such as open source software, innovation contest, and mass customization is not clearly addressed. The purpose of this paper is to categorize web-based interactive innovation (i.e.,...
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