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Schmid, Stefan; Baldermann, Sebastian - ESCP Europe Wirtschaftshochschule <Berlin> - 2019

continuously in many countries. The present case study sheds light on the internationalization of Amazon, with a particular focus …

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Chebbi, Hela; Yahiaoui, Dorra; Thrassou, Alkis - In: International marketing review 34 (2017) 1, pp. 109-137

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Weerawardena, Jay; Sullivan Mort, Gillian; Liesch, … - In: Industrial marketing management : the international … 78 (2019), pp. 122-136

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Anwar, Sajid; Sun, Sizhong - In: Applied economics 47 (2015) 16/18, pp. 1633-1651

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Rebière, Philippe; Braun, Olivier - In: The journal of business strategy 45 (2024) 6, pp. 421-429

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Krenn, Melanie Luise; Bortoluzzi, Guido; Sternad, Dietmar - In: Journal of small business & enterprise development 31 (2024) 7, pp. 1357-1377

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O'Cass, Aron; Weerawardena, Jay - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1325-1348

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Crick, Dave; Crick, James - In: Journal of strategic marketing 24 (2016) 2, pp. 77-89

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Osano, Hezron Mogaka - In: Journal of innovation and entrepreneurship : JIE 8 (2019) 13, pp. 1-31

globalization. The purpose of this study was to investigate the role of global market strategy on the global expansion of Kenyan …

Persistent link: https://www.econbiz.de/10012099420

Buccieri, Dominic; Javalgi, Rajshekhar (Raj) G.; Gross, … - In: Journal of strategic marketing 31 (2023) 3, pp. 549-577

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