Eriksson, Kent; Kerem, Katri; Nilsson, Daniel - In: International Journal of Bank Marketing 26 (2008) 3, pp. 154-169
Purpose – This study aims to examine innovation adoption in the context of internet banking in Estonia. Design/methodology/approach – The data presented in this study are based on 1,831 questionnaires collected from individual internet banking users in Estonia. Findings – This study...