A simple mathematical model describing the diffusion of a new, infrequently purchased product is proposed. Many previous papers have reported that the differing behaviour of quot;innovatorsquot; and quot;imitatorsquot; is fundamental to the diffusion process. However, previous models have failed...

Purpose: To improve the efficiency of information sharing among the innovation agents of customer collaborative product innovation and shorten the product design cycle, an improved genetic annealing algorithm of the time optimization was presented. Design/methodology/approach: Based on the...

Both academia and industry accept unconditionally the significance of new product development and its success in consumer centric businesses. However, one of the key and final indicators of success of any new product “test marketing”, has not received adequate attention from both the said...