Kalluri, Vinayak; Kodali, Rambabu - In: Benchmarking: An International Journal 21 (2014) 4, pp. 527-618
Purpose – The purpose of this paper is to present a systematic review and analysis of existing research articles on new product development (NPD) published in the 12-year period starting from 1998 to 2009. Design/methodology/approach – To explore the articles related to NPD, four key words...