Consider a firm that is developing an innovative product. We study the trade-offs associated with its product design decisions in regards to product performance (the function of the product), product reliability (whether the product will perform its function) and product time-to-market (the...

A systematic approach to innovating business models can help identify new business models that encourage sustainable use of products and services, or facilitate wider adoption of new environmentally friendly technologies. This article provides a brief summary of a conceptual framework (fully...