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How to catch the generation Y : identifying consumers of ecological innovations among youngsters
Gurtner, Sebastian; Soyez, Katja - In: Technological forecasting & social change : an … 106 (2016), pp. 101-107
Persistent link: https://www.econbiz.de/10011609998
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Differences between early adopters of disruptive and sustaining innovations
Reinhardt, Ronny; Gurtner, Sebastian - In: Journal of business research : JBR 68 (2015) 1, pp. 137-145
Persistent link: https://www.econbiz.de/10010433156
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The overlooked role of embeddedness in disruptive innovation theory
Reinhardt, Ronny; Gurtner, Sebastian - In: Technological forecasting & social change : an … 132 (2018), pp. 268-283
Persistent link: https://www.econbiz.de/10011960219
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Who put the "NO" in Innovation? : innovation resistance leaders' behaviors and self-identities
Hietschold, Nadine; Reinhardt, Ronny; Gurtner, Sebastian - In: Technological forecasting & social change : an … 158 (2020), pp. 1-21
Persistent link: https://www.econbiz.de/10012519209
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Affordable or premium innovation? : the influence of individual and contextual factors on innovators' engagement in different innovation types
Gurtner, Nadine; Segelitz-Karsten, Ariane; Reinhardt, Ronny - In: International journal of entrepreneurial venturing : IJEV 15 (2023) 5, pp. 468-506
Persistent link: https://www.econbiz.de/10014441300
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The high-end bias : a decision-maker preference for premium over economy innovations
Reinhardt, Ronny; Gurtner, Sebastian; Hoskins, Jake D.; … - In: Long range planning : LRP ; international journal of … 57 (2024) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10014529422
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From roles to skills : key persons in the innovation process
Gurtner, Sebastian; Dörner, Nadin - In: International journal of technology marketing : IJTMkt 4 (2009) 2/3, pp. 185-198
Persistent link: https://www.econbiz.de/10003881716
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Towards an adaptive framework of low-end innovation capability : a systematic review and multiple case study analysis
Reinhardt, Ronny; Gurtner, Sebastian; Griffin, Abbie - In: Long range planning : LRP ; international journal of … 51 (2018) 5, pp. 770-796
Persistent link: https://www.econbiz.de/10011938048
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Identifikation innovativer Konsumenten : Stand der Forschung zu den Korrelaten der Konsumenteninnovativität
Wittig, Katja; Hoffmann, Stefan - In: Jahrbuch der Absatz- und Verbrauchsforschung 54 (2008) 3, pp. 248-266
Persistent link: https://www.econbiz.de/10003775977