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~subject:"Innovation"
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Innovation
Consumer behaviour
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New product development
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Innovationsdiffusion
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Disruptive innovation
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Gurtner, Sebastian
8
Reinhardt, Ronny
6
Griffin, Abbie
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Dörner, Nadin
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Gurtner, Nadine
1
Hietschold, Nadine
1
Hoffmann, Stefan
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Hoskins, Jake D.
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Segelitz-Karsten, Ariane
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Technological forecasting & social change : an international journal
3
Long range planning : LRP ; international journal of strategic management
2
International journal of entrepreneurial venturing : IJEV
1
International journal of technology marketing : IJTMkt
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business research : JBR
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ECONIS (ZBW)
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How to catch the generation Y : identifying consumers of ecological innovations among youngsters
Gurtner, Sebastian
;
Soyez, Katja
- In:
Technological forecasting & social change : an …
106
(
2016
),
pp. 101-107
Persistent link: https://www.econbiz.de/10011609998
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2
Differences between early adopters of disruptive and sustaining innovations
Reinhardt, Ronny
;
Gurtner, Sebastian
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 137-145
Persistent link: https://www.econbiz.de/10010433156
Saved in:
3
The overlooked role of embeddedness in disruptive innovation theory
Reinhardt, Ronny
;
Gurtner, Sebastian
- In:
Technological forecasting & social change : an …
132
(
2018
),
pp. 268-283
Persistent link: https://www.econbiz.de/10011960219
Saved in:
4
Who put the "NO" in Innovation? : innovation resistance leaders' behaviors and self-identities
Hietschold, Nadine
;
Reinhardt, Ronny
;
Gurtner, Sebastian
- In:
Technological forecasting & social change : an …
158
(
2020
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012519209
Saved in:
5
Affordable or premium innovation? : the influence of individual and contextual factors on innovators' engagement in different innovation types
Gurtner, Nadine
;
Segelitz-Karsten, Ariane
;
Reinhardt, Ronny
- In:
International journal of entrepreneurial venturing : IJEV
15
(
2023
)
5
,
pp. 468-506
Persistent link: https://www.econbiz.de/10014441300
Saved in:
6
The high-end bias : a decision-maker preference for premium over economy innovations
Reinhardt, Ronny
;
Gurtner, Sebastian
;
Hoskins, Jake D.
; …
- In:
Long range planning : LRP ; international journal of …
57
(
2024
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014529422
Saved in:
7
From roles to skills : key persons in the innovation process
Gurtner, Sebastian
;
Dörner, Nadin
- In:
International journal of technology marketing : IJTMkt
4
(
2009
)
2/3
,
pp. 185-198
Persistent link: https://www.econbiz.de/10003881716
Saved in:
8
Towards an adaptive framework of low-end innovation capability : a systematic review and multiple case study analysis
Reinhardt, Ronny
;
Gurtner, Sebastian
;
Griffin, Abbie
- In:
Long range planning : LRP ; international journal of …
51
(
2018
)
5
,
pp. 770-796
Persistent link: https://www.econbiz.de/10011938048
Saved in:
9
Identifikation innovativer Konsumenten : Stand der Forschung zu den Korrelaten der Konsumenteninnovativität
Wittig, Katja
;
Hoffmann, Stefan
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
54
(
2008
)
3
,
pp. 248-266
Persistent link: https://www.econbiz.de/10003775977
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