Purpose – The paper aims to address two key gaps in the literature of frugal innovation. First, it disambiguates frugal innovations into its types, and into the various levels at which it happens. Second, it builds upon the theoretical foundations of resource-based view, new institutional...

Purpose – The purpose of this paper is to identify the innovation strategies, and to understand the role of innovation, in the growth of Indian market leaders. Design/methodology/approach – This paper synthesizes recent research on the innovation strategies of Indian companies. It identifies...