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As time goes by : warm intentions and cold feet really new versus incrementally new products?

Alexander, David L.; Lynch, John G.; Wang, Qing - In: MSI reports : working paper series (2007) 3, pp. 3-24

Persistent link: https://www.econbiz.de/10003579910

As time goes by : do cold feet follow warm intentions for really new versus incrementally new products?

Alexander, David L.; Lynch, John G.; Wang, Qing - In: Journal of marketing research : JMR 45 (2008) 3, pp. 307-319

Persistent link: https://www.econbiz.de/10003724272

Special issue: Question-based innovations in strategy research methods

Arora, Ashish (ed.); Gittelman, Michelle (ed.); … - 2016

Persistent link: https://www.econbiz.de/10011497773

Question-based innovations in strategy research methods

Arora, Ashish; Gittelman, Michelle; Kaplan, Sarah; … - In: Strategic management journal 37 (2016) 1, pp. 3-9

Persistent link: https://www.econbiz.de/10011497795

Prior Knowledge and Complacency in New Product Learning

Wood, Stacy; Lynch, John G. - 2003

Our research examines the role of prior knowledge in learning about really new products that make existing product knowledge obsolete. Those with higher prior knowledge incorrectly generalize from their knowledge of existing products in the same product market and assume that they already know...

Persistent link: https://www.econbiz.de/10014106029