Part 1. Introduction -- Chapter 1. The Roles of Innovation, Leadership, and Governance in Higher Education for the Covid-19 Recovery: A Review -- Chapter 2. The COVID-19 Dilemma: A Roadmap to Surmount Future Challenges in Higher Education -- Chapter 3. Is the U.N.'s Quality Education Goal for...

Purpose – This paper aims to undertake an empirical study to investigate the nature and magnitude of potential benefits that accrue to firms that have a high level of brand orientation. Design/methodology/approach – A quantitative study is undertaken. The sample of firms surveyed included...