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Strong anxiety boosts new product adoption when hope is also strong

Lin, Yu-Ting; MacInnis, Deborah J.; Eisingerich, Andreas B - In: Journal of marketing 84 (2020) 5, pp. 60-78

Persistent link: https://www.econbiz.de/10012271485

The incumbent's curse? : Incumbency, size, and radical product innovation

Chandy, Rajesh K.; Tellis, Gerard J. - 2000

Persistent link: https://www.econbiz.de/10001499594

The international takeoff of new products : the role of economics, culture, and country innovativeness

Tellis, Gerard J.; Stremersch, Stefan; Yin, Eden - 2002

Persistent link: https://www.econbiz.de/10001740532

The International Takeoff of New Products : The Role of Economics, Culture, and Country Innovativeness

Tellis, Gerard J.; Stremersch, Stefan; Yin, Eden - 2012

Sales takeoff is vitally important for the management of new products. Limited prior research on this phenomenon covers only the United States. This study addresses the following questions about takeoff in Europe: 1) Does takeoff occur as distinctly in other countries, as it does in the United...

Persistent link: https://www.econbiz.de/10014058111

Global consumer innovativeness : cross-country differences and demographic commonalities

Tellis, Gerard J.; Yin, Eden; Bell, Simon - In: Journal of international marketing 17 (2009) 2, pp. 1-22

Persistent link: https://www.econbiz.de/10003891525

Key questions on innovation in the B2B context

Tellis, Gerard J.; Chandy, Rajesh K.; Prabhu, Jaideep C. - In: Handbook of business-to-business marketing, (pp. 582-595). 2012

Persistent link: https://www.econbiz.de/10009500117

Make, buy, or ally? : choice of and payoff from announcements of alternate strategies for innovations

Borah, Abhishek; Tellis, Gerard J. - In: Marketing science 33 (2014) 1, pp. 114-133

Persistent link: https://www.econbiz.de/10010337962

Predicting the path of technological innovation : SAW vs. Moore, Bass, Gompertz, and Kryder

Sood, Ashish; James, Gareth M.; Tellis, Gerard J.; Zhu, Ji - In: Marketing science 31 (2012) 6, pp. 964-979

Persistent link: https://www.econbiz.de/10009702511

Innovation does pay off : if you measure correctly

Sood, Ashish; Tellis, Gerard J. - In: Research technology management : RTM 52 (2009) 4, pp. 13-15

Persistent link: https://www.econbiz.de/10009517076

Spinoffs versus buyouts : profitability of alternate routes for commercializing innovations

Rubera, Gaia; Tellis, Gerard J. - In: Strategic management journal 35 (2014) 13, pp. 2043-2052

Persistent link: https://www.econbiz.de/10010464094