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~subject:"Innovation"
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Innovation
Consumer behaviour
33
Konsumentenverhalten
33
Brand management
28
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28
Brand
15
Markenartikel
15
Beziehungsmarketing
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Customer integration
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Marktforschung
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Social web
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Online-Marketing
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Calder, Bobby J.
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Calder, Edward S.
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Dessart, Laurence
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Grant, Susan Jung
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Johnson, Lester W.
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Leckie, Civilai
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Malthouse, Edward C.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing management : MM
1
Kellogg on marketing
1
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ECONIS (ZBW)
3
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Brand-led innovation
Calder, Bobby J.
;
Calder, Edward S.
- In:
Kellogg on marketing
,
(pp. 332-347)
.
2010
Persistent link: https://www.econbiz.de/10008664274
Saved in:
2
Brand marketing, big data and social innovation as future research directions for engagement
Calder, Bobby J.
;
Malthouse, Edward C.
;
Maslowska, Ewa
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 579-585
Persistent link: https://www.econbiz.de/10011483116
Saved in:
3
The effect of temporal frame on information considered in new product evaluation : the role of uncertainty
Grant, Susan Jung
;
Tybout, Alice M.
- In:
Journal of consumer research : JCR ; an …
34
(
2007/08
)
6
,
pp. 897-913
Persistent link: https://www.econbiz.de/10003724553
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