Best Laboratories, a Mexican-owned company founded in 1953, concentrated exclusively on the production and supply of generic drugs for Mexican public health institutions, for over four decades. This model had a significant weakness: a single client the government, the government, a lot of...

The diffusion of innovations in business created to help solve the needs of poor people in developing countries was the subject of the analysis. The phenomenon of Trickle-up innovation was observed, whereby innovations created to serve the needs of poor people at the base of the pyramid (BoP)...