The current shift in demographics – aging and shrinking populations – in many countries around the world presents a …, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead …

The current shift in demographics – aging and shrinking populations – in many countries around the world presents a …, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead …

Sektorales Marketing — Impulsgeber für Wissenstransfer und Innovation im Marketing -- Marketing Fast Moving Consumer … Goods — Der Nukleus der sektoralen Sichtweise -- Handel im Spannungsfeld von Marketing, Distribution und Kooperation … -- Investitionsgütermarketing bzw. Business-to-Business Marketing — Zentrale Erklärungs- und Managementansätze -- Dienstleistungsmarketing …