Vehicle manufacturers build the majority of vehicles to a sales forecast and links between production and final customer orders are tenuous. A greater percentage of build to order (BTO) vehicle production may offer the European automotive industry a competitive edge. The EU and industry funded...

Purpose – The purpose of this paper is to propose a service development process that is adapted to manufacturing companies and to discuss its implications for companies with a traditional focus on product development and product sales. Design/methodology/approach – The paper looks at new...

Purpose– This article aims to investigate the nature and characteristics of business model elements required for successful service innovation. The authors examine which unique resources and capabilities product-centric firms should develop and deploy to pursue service...

To date little is known about firm-level factors accounting for the use of external knowledge-intensive service providers in service-oriented business model innovation. This paper adopts a configurational approach for investigating knowledge-intensive relational novelty in digital servitization....